Links from other sites are an important factor in ranking in Google search results. Algorithms take into account many other variables, but there is no alternative to backlinks (pruf). Therefore, promoting web projects necessarily includes getting backlinks. And one of the most effective solutions is the use of PBN.
What is PBN
Private Blog Network - a network of sites of general subjects, which is created to increase the size and quality of the link mass of the basic resource ("money site"). PBN is used by optimizers for two purposes:
- For search engine promotion of their own sites with quality links and manipulation of this important factor.
- To sell links. Backlinks from quality PBN are sold for $10-$30 depending on the subject (example).
- As a rule, by the signs of the sites belonging to a network of satellites can not be determined that they belong to the same owner. Therefore for search engine PBN looks like several independent quality sites linking to your main resource.
- Advantages of PBN
Using your own network of satellites will give you the following advantages:
- High quality links. You can put backlinks, which will be the only one on the page of the quality site, corresponding to the subject of your main project;
- Full control over sites-donors links. You regulate the density and frequency of links in the PBN and are not limited in their experiments with anchors, link types and rates of appearance;
- The ability to put links and promote the project of any subject, including earnings on CPA-offers, affiliate casino, betting, pharma;
- Reliability and independence from other webmasters. Buy links are always associated with the risk that the donor site can be abandoned, change the subject or be flooded with a lot of links for the sake of making money. And your resources will remain of high quality and will only be used to promote the main site.
Disadvantages of PBN
The main disadvantage of PBN is its high cost and high time costs for the creation and promotion of network sites. Each site is an expense:
Domain from 10 $ for a good domain with a history;
Hosting from 1$ per month;
Content. Satellites need high-quality and unique content. For example, the cost of English texts $ 4 - $ 8 for 1000 characters b / n in domestic copywriters. And texts from native speakers will cost even more.
According to reviews, building a network of 10 sites on recovered content will take at least 30 hours (pruf). If you create a new site, you'll spend even more time. You can always order links to your site from pbn services.
How to create a Private Blog Network
The process of creating satellites for PBN consists of the following steps:
Choosing a topic that is related or the same as the promoted "money site";
Choosing and buying a domain;
Content preparation;
Uploading the completed site to hosting.
The domain and site content depends on the type of PBN chosen. If a new domain is used, links are purchased for the satellite site.
Types of PBN:
- On drop domains and with content recovered from web.archive.org;
- On new domains and with written content;
- On free domains and with new content.
- Drop-domains for the PBN network.
This is a domain that used to have a regular site, but the previous owner didn't renew. The advantage of a drop domain:
- Retained links to the domain;
- The previous site's trust;
- Finished quality content can be obtained through a web archive.
The disadvantage of using drops is the risk of splurging on a beautiful domain that has been sanctioned by Google and is under a filter. It is not realistic to accurately determine this from the domain name and web statistics services alone.
What should be evaluated in drop domains
The number of backlinks. Check them with the service linkpad or SemRush. It is recommended that you choose domains with 10 or more backlinks;
Links should be anchorless or with anchors that match the subject of the site;
No anchor links from forums, dorweevs and low-quality sites.
Content is recovered from WebArchive manually or with special services like RoboTools, which charge from 200 rubles for 500 pages, or archivarix.com, which charge 200 pages for free.
Can I buy a ready-made PBN?
You can save time and buy a ready-made Private Blog Network or order turnkey creation. The cost of the ready-made network of uploaded and indexed sites with 1-2 months paid hosting ranges from $1000 for a PBN of ten sites (gross) to $325 for a network of five satellites (gross).
